This handbook, one in a series of works dealing with adult literacy education, is designed for use by volunteers who are responsible for recruiting students into literacy programs. Addressed in the first part of the guide are various steps in organizing a recruitment campaign that include getting to know the program staff, learning about the adult learner, composing a general fact sheet on illiteracy and adult literacy, contacting representatives of community organizations and soliciting their support, and developing products and materials to publicize the program. The second half of the guide discusses various types of media that can be used to publicize a literacy program and provides guidelines for working with representatives of the television, newspaper, and radio media to develop an effective publicity campaign. Appended to the guide are a sample fact sheet, sample 30-second audio public service announcements, and examples of articles, posters, and handouts. (MN)