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| Guides - Non-Classroom | 1 |
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| Administrators | 1 |
| Practitioners | 1 |
| Support Staff | 1 |
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Kacmarczyk, Ronald H.; Rickes, Persis C. – 1984
A sourcebook on producing college catalogs is presented, with attention to marketing, information to be included in the catalog, presentation of the material, writing style, photographs, and assembling the finished publication. Marketing research is needed to promote the college effectively either to traditional students or to new segments of the…
Descriptors: Course Descriptions, Degree Requirements, Higher Education, Institutional Characteristics
