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Marketing the College Union.
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Hoef, Ted; Howe, Nanci – 1990
Theory underlying marketing in the public sector is presented in combination with specific examples of marketing strategies and techniques used in college unions and student activities programs across the country. The subject of marketing is discussed under six major subject headings: (1) why marketing? (2) analyzing marketing opportunities; (3)…
Descriptors: Ancillary School Services, Business, Business Education, Colleges