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| Advertising | 1 |
| Communication Research | 1 |
| Ethics | 1 |
| Higher Education | 1 |
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| Mass Media Effects | 1 |
| Mass Media Role | 1 |
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| Larson, Charles U. | 1 |
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Larson, Charles U. – 1989
This book is designed to develop students' skills both as consumers and as producers of persuasion. The book explains, with examples from diverse media campaigns, strategies of persuasion constantly used in the mass media, in political rhetoric, and in advertising. The book covers material on persuasion theory, persuasion research, and persuasion…
Descriptors: Advertising, Communication Research, Ethics, Higher Education
