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Dines, Gail, Ed.; Humez, Jean M., Ed. – 1995
This reader is intended to introduce undergraduates to the richness, sophistication, and diversity that characterize contemporary media scholarship. Another goal is to take the mystery out of the idea of media culture by examining its production, construction, and the meaning-making processes through which media imagery and messages help shape our…
Descriptors: Advertising, Cultural Differences, Higher Education, Mass Media
Headrick, Robert J., Jr. – 1984
This booklet is intended for classroom use in first-year high school French to acquaint students with the McDonald's fast food restaurants in Paris. The specific objectives are for the student to: (1) discuss the similarities and differences between the American and Parisian McDonald's, (2) set up a miniature McDonald's in the classroom, (3) order…
Descriptors: Advertising, Costs, Cultural Education, Dining Facilities
Headrick, Robert J., Jr. – 1984
This booklet is intended for classroom use in first-year high school Spanish to acquaint students with the McDonald's fast food restaurants in Costa Rica. The specific objectives are for the student to: (1) discuss the similarities and differences between the American and Costa Rican McDonald's, (2) set up a miniature McDonald's in the classroom,…
Descriptors: Advertising, Costs, Cultural Education, Dining Facilities