Elementary Teachers today are under enormous pressure to teach children to read better. Teachers sometimes lose sight of the fact that if we can inspire children to want to learn, to want to read more about a topic, everyone wins--even the people whose sole interest is reading test scores. In the social studies, we want students to be thirsty for…

Within the context of the national debate about boys' achievement in secondary schools, this article examines young people's conceptions of the success of the "Full On" magazine designed to encourage boys to read more and to challenge the negative aspects of a "lad" culture. The article begins with an analysis of the magazine, its editorial policy…