Describes how formative data on enrollment patterns and class offerings are collected and used at Oklahoma City Community College in marketing and scheduling. Evaluates the research effort in terms of its value in long-range strategic planning and managed decision making in day-to-day activities. (DMM)

Argues that community college vitality is directly proportional to the integration of the comfort and confidence levels of personnel involved in public relations, institutional research, and college leadership. Considers Miami-Dade Community College's use of data on student demographics, achievement test results, student satisfaction, and…

Application materials (catalogs, application forms, financial aid information, supplemental and decision-making information) from 64 library schools were analyzed to determine kinds of information they provide for prospective students. Fewer than half of schools contacted provided students with sufficient information (as defined by author) to make…

A market segmentation analysis of 872 university students compared 2 hierarchical clustering procedures for deriving market segments: 1 using matching-type measures and an agglomerative clustering algorithm, and 1 using the chi-square based automatic interaction detection. Results and implications for planning, evaluating, and improving academic…

A study found few gender differences in young college faculty's (n=115) reasons for acceptance, rejection, or resignation of academic positions. Results imply academic recruiting should focus on quality of academic life in the department or institution, accommodating family members' needs, and job security in the form of longer, tenure-track…

Research does not support the contention that underrepresentation of women and minorities in the educational administration hierarchy is a function of deficits in training, competence, experience, and number of qualified applicants. The purpose of this study was to examine factors affecting the entrance of women and minorities into this hierarchy.…

Randomly selected faculty from four state universities in Texas were surveyed to determine the degree to which the library and its resources influenced their decisions to accept university positions. Responses to the questionnaire reveal that faculty may take libraries for granted, as they are not exploited in faculty recruitment. (Author/CLB)

Without an institutional research office to look at recruitment and retention programs, DePauw University (Indiana) relies heavily on institutional trend data and comparative information to assess the effectiveness of three initiatives: recruitment of large numbers of minority students, strategic use of financial aid, and use of market…

Four major publishers of college guidebooks respond to the concerns of colleges and universities about the guides, the information they contain, and the demand for the information. Specific issues addressed include development of a standardized survey response, data integrity and validity, specialized information needs, publisher-institution…

This volume offers nine papers on higher education research in Maryland all of which were presented at annual meetings from 1990 through 1993. The following papers are included: (1) "The Geo-Demographic Approach to Student Recruitment: The PG-TRAK90" Lifestyle Cluster System" (Karl Boughan); (2) "Evaluating College Services: A…

This is the third of three technical reports that focus on the hiring and evaluation of educational personnel in Illinois. Practices used by colleges and universities to assess prospective educational personnel at the graduate level are presented in this report. A questionnaire was sent to persons responsible for all state-approved educational…

Survey of Ohio State University faculty members and administrators examines their attitudes and perceptions regarding need for, and potential use of, a computerized database to increase efficiency of graduate school administration, and to collect and generate data for academic departments' use in improving programs. Proposed database design is…

Recounts one professor's discouraging experience with the process of submitting articles for publication in prestigious peer reviewed journals. Notes the wide disparity in comments from the reviewers ranging from corrective and helpful to condescending and dismissive. Detailed responses from the editors appear duplicitous and confusing. (MJP)

The college president of a Division I university must have accurate and timely information on intercollegiate athletics to be able to represent it to the institution's constituencies. Information needed includes the admissions process for recruits, classroom performance of student athletes, and personal conduct of team members and coaches.…

This book offers college department chairs guidelines for effectively fulfilling their roles as faculty developers, managers, leaders, and scholars. The results of several national surveys on chairs' duties and needs are summarized. Part 1 reviews the role of faculty developer. A practical set of procedures is given for recruiting faculty, bearing…