Technology continues to radically change how we create and consume information. Today, news, reports, and other material are often delivered quickly through pictures, colors, or other eye-catching visual elements. Words still matter, but they may be tweeted, viewed on a smartphone, or placed in a call-out box in a report. The design of these items can greatly affect whether your reader notices, reads, or understands the words that you write. This guide offers a basic overview on how researchers can effectively use design to create engaging and visually appealing Regional Educational Laboratory (REL) products. It will cover some key concepts behind good design and discuss how to use basic elements like photographs, images, color, tables, figures, and type to create useful publications and digital products. The guide also touches on how researchers can use data visualization to make complex concepts accessible.