Values are a central concept in understanding and predicting human behavior. Value priority differences have been shown to predict important political, social, and economic attitudes and behaviors. The purpose of this study was to identify differences and similarities among the value hierarchies of adolescents who have never tried alcohol, adolescents who tried alcohol a few times, adolescents who used alcohol regularly, and adolescents who were heavy users of alcohol. A large written questionnaire was administered to a sample of 5,435 adolescents from grades 6-12 in the rural inland northwest. The questionnaire assessed reported alcohol usage, selected demographic information, plus terminal and instrumental values with the Rokeach Value Survey. Numerous statistically significant differences were found in the value hierarchies of adolescents who reported using different levels of alcohol. The priority placed on 15 of 18 terminal values and 11 of 18 instrumental values were statistically significant in differentiating the four groups of adolescents. The results of this study clearly outlined strong value differences among adolescents who abstain from alcohol, those who have experimented, those who are regular users, and those who are heavy users. The more adolescents reported using alcohol the more emphasis they placed on self-centered or personally oriented terminal values and the more emphasis they placed on self-actualizing or competence instrumental values. (Author/ABL)