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PDF pending restorationBowes, John E.; Zandpour, Freidoun – 1982
To examine the congruency between voters' personal agendas and the perceived agendas of candidates, 160 college students interviewed repeatedly during the 1980 presidential campaign were asked to rate both the importance they assigned and the importance they felt each candidate assigned to eight major campaign issues. The influence of the election…
Descriptors: Communication Research, Congruence (Psychology), Elections, Higher Education
