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Peer reviewedSimmons, Jeanne M.; Laczniak, Gene R. – College and University, 1992
The ideas of Williford (1987) are used to propose a four-stage model describing the evolution of marketing in many colleges and universities. It elaborates on the thinking endemic to strategic marketing management and frameworks drawn from business marketing which will likely become more prominent in higher education. (Author/GLR)
Descriptors: Admission (School), Advertising, College Administration, College Choice
El-Khawas, Elaine – 1990
The monograph reports the results of a survey of senior administrators at 364 colleges and universities to identify trends and changes taking place in academic and administrative practices. Special attention was given to college and university faculty due to significant shortages predicted for the next decade in this labor market. The structure of…
Descriptors: College Faculty, Colleges, Comparative Analysis, Curriculum
Download full textBauer, Karen, Ed. – 1991
This document contains formal papers, keynote speeches and selected panel presentations delivered at a conference that addressed the issues, responsibilities and challenges faced by institutional researchers now and in the future. Papers are as follows: "Attrition and C.I.R.P. Correlates of a Measure of Self-Confidence Regarding Transition…
Descriptors: Academic Persistence, Accountability, College Admission, College Environment
