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| RQ | 1 |
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| Journal Articles | 2 |
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| Reference Materials -… | 1 |
| Reports - General | 1 |
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Peer reviewedHattendorf, Lynn C. – RQ, 1988
An annotated bibliography of 56 books and articles published in 1986 and 1987 which provide information about college and university rankings is divided into six sections: (1) ranking and rating in general; (2) preparatory school guides; (3) college guides; (4) comparative articles; (5) ranking and rating by subject areas; and (6) rankings…
Descriptors: Admissions Counseling, Annotated Bibliographies, College Choice, College Preparation
Peer reviewedSimmons, Jeanne M.; Laczniak, Gene R. – College and University, 1992
The ideas of Williford (1987) are used to propose a four-stage model describing the evolution of marketing in many colleges and universities. It elaborates on the thinking endemic to strategic marketing management and frameworks drawn from business marketing which will likely become more prominent in higher education. (Author/GLR)
Descriptors: Admission (School), Advertising, College Administration, College Choice
