The New Media Consortium (NMC) and the National Institute for Staff and Organizational Development (NISOD), with the generous support of Dell and Intel, have jointly released the "Technology Outlook for Community, Technical, and Junior Colleges 2013-2018: An NMC Horizon Project Sector Analysis." This report applies the process developed…

A marketing study was conducted in the Sauk Valley College (SVC) Illinois district. This public comprehensive community college conducted a survey to determine public perceptions of the scope and quality of its programs; extent of public involvement with SVC; prospective market for SVC; and primary information sources used by the public concerning…

This handbook provides information and guidelines to assist college administrators and researchers in calculating the economic impact of their community college on its locality. First, background is presented on an economic impact project conducted in New Jersey to help support the case for increased state and county funding to community colleges.…

Designed for use by community college personnel, this handbook provides information necessary to conduct a study of the impact of a community college on the business volume and other economic aspects of the community. Section I explains models for assessing the following seven types of economic impact: (1) college-related local business volume;…

To develop a new mission statement for Pima Community College (PCC) in Tucson, Arizona, a "charrette" process was utilized, in which detailed community input was solicited and incorporated as part of the mission statement development. Approximately 100 representatives of the greater Tucson community, together with PCC staff, developed…

Between 1983 and 1984, tax referenda for Sauk Valley College (SVC) were on the ballot three times. Research conducted before and after the tax referendum failed to pass in November 1983 provided the basis for strategy enhancement that brought SVC closer to its goal in March 1984 and finally to the achievement of the goal in November. In October…

Reports on an investigation of public knowledge and opinion about locally elected community college boards of education, focusing on public awareness of board composition, activities, and operations; and the extent of public involvement. Finds a need for better community college public relations and greater community awareness. (DMM)

Reports on a study of factors perceived by faculty from 15 Massachusetts community colleges as having the most effect on college image and of faculty roles in image-enhancing activities. Finds faculty in agreement that high-quality, well-designed academic programs, plus good student-faculty relationships, enhance the external image of the college.…

Designed as a means of promoting research and exchanging results among the members of the Texas Association for Community Service and Continuing Education's (TACSCE's) Research Committee, this Research Annual provides a compilation of articles, abstracts, annotations, and book reviews. The volume contains: (1) "Perspective: The Role of Scholarship…

A data-collection model is presented for the gathering of timely information on population demographic characteristics, as well as economic, educational, environmental, and social trends. First, the paper discusses the importance of anticipating internal and external changes and establishing priorities for resource allocation in the design of a…

Describes a study of the interorganizational arrangements involving community colleges that result in exemplary job training and job creation outcomes. Applies a case study approach and a hypothesized model of the linkages between population, industry, and occupational characteristics; and workplace and marketplace conditions to analyze five…

Identifies components of a comprehensive assessment of an educational institution's external environment; i.e., demographic trends, social indicators, economic trends, political change, technological advances, changes in the workplace, advances in information technologies, and value shifts. (DMM)

Drawing from a review of pertinent marketing literature and observations of how selected colleges undertake marketing efforts, this paper presents a five-stage typology of community colleges according to their marketing orientation. For the five stages, each representing an increasingly integrated approach to marketing, the paper analyzes how…

In an effort to better market the college's credit programs and services, Prince George's Community College (PGCC), Mayland, has employed its own tracking system which utilizes a socioeconomic segmentation of their serviceable target population. This approach utilizes U.S. Census data grouping neighborhoods into 24 natural socioeconomic, cultural…

Drawing from a bibliographic survey of statistical data on two-year colleges, this digest indicates what kinds of data are available, what data are not readily accessible, and the limitations that affect the available information on two-year college finances, curriculum, students, and personnel. The digest recognizes the availability of data on…