Descriptor
Author
| Clagett, Craig A., Ed. | 1 |
| Darling-Hammond, Linda | 1 |
| El-Khawas, Elaine | 1 |
| Laczniak, Gene R. | 1 |
| Murray, David | 1 |
| Simmons, Jeanne M. | 1 |
| Williams, Mary Frase | 1 |
Publication Type
Education Level
Audience
| Researchers | 7 |
| Practitioners | 5 |
| Administrators | 3 |
| Policymakers | 2 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewedSimmons, Jeanne M.; Laczniak, Gene R. – College and University, 1992
The ideas of Williford (1987) are used to propose a four-stage model describing the evolution of marketing in many colleges and universities. It elaborates on the thinking endemic to strategic marketing management and frameworks drawn from business marketing which will likely become more prominent in higher education. (Author/GLR)
Descriptors: Admission (School), Advertising, College Administration, College Choice
El-Khawas, Elaine – 1990
The monograph reports the results of a survey of senior administrators at 364 colleges and universities to identify trends and changes taking place in academic and administrative practices. Special attention was given to college and university faculty due to significant shortages predicted for the next decade in this labor market. The structure of…
Descriptors: College Faculty, Colleges, Comparative Analysis, Curriculum
Peer reviewedMurray, David – New Directions for Institutional Research, 1991
Without an institutional research office to look at recruitment and retention programs, DePauw University (Indiana) relies heavily on institutional trend data and comparative information to assess the effectiveness of three initiatives: recruitment of large numbers of minority students, strategic use of financial aid, and use of market…
Descriptors: Affirmative Action, College Students, Comparative Analysis, Higher Education
Download full textDarling-Hammond, Linda – 1984
An analysis of data on teachers indicates coming changes in recruitment and retention of the American teaching force, in the quality of teachers, and in the attractiveness of teaching as a profession. New recruits to teaching are less academically qualified than those who are leaving, and shortages of qualified teachers in subjects such as…
Descriptors: Career Choice, Elementary Secondary Education, Faculty Mobility, Futures (of Society)
Clagett, Craig A., Ed. – Maryland 2000: Journal of the Maryland Association for Institutional Research, 1995
This volume presents five papers on higher education institutional research in Maryland, all of which were originally presented at annual meetings of the Maryland Association for Institutional Research from 1993 through 1995. The first paper is "A Day in the Life of an Institutional Researcher: Past, Present and Future" (Merill…
Descriptors: Administrator Role, College Administration, College Freshmen, Community Colleges
Association of Universities and Colleges of Canada, Ottawa (Ontario). – 1991
A study was done to lay the foundation for a rigorous analysis and assessment of the functioning of the Canadian academic labor market and to begin to explore systematically the dynamic of faculty renewal and replacement. The study used data from Statistics Canada and investigated the functioning and prospects of the Canadian academic labor market…
Descriptors: Aging in Academia, College Faculty, Doctoral Degrees, Employment Patterns
Williams, Mary Frase – 1987
This report presents detailed data on national private school enrollment and tuition trends, collected primarily from governmental sources. Six tables and three figures provide statistical data. An overview describes the availability and analysis problems concerning these data, for example, the lack of information on increasingly attended…
Descriptors: Catholic Schools, Educational Trends, Elementary Secondary Education, Enrollment Influences
