This study explored traits that adult television audience members perceived to be linked to positive and negative portrayals of women on television, and whether respondents' gender is linked to perception differences. Contemporary criteria for evaluating positive and negative images were linked to most responses. No significant gender differences…

This replication of a 1969 study surveyed audience attitudes of 274 elderly adults about television and its importance in their lives. The report focuses on the issues of television as entertainment, companionship function, influence of commercials on buying decisions, preferred programing, objectionable programing, and television's portrayal of…

This report on a study conducted in Iceland to determine the relationship between mass media--especially television--and the attitudes of preadolescents and adolescents toward foreign countries begins by reviewing the following topics: (1) the history of television from its start in 1966 to the present in Iceland; (2) the origins of Icelandic…

In Japan, the production and broadcasting of television (TV) programs for children began in 1953. After the first few years of trial and error, children's programs gradually rose in popularity with the introduction of TV animation, dramas, special-effects photography, music/variety and quiz shows, comedies, and action dramas. Since the inception…

Two studies used multidimensional scaling to uncover viewers' spontaneous, largely implicit interpretations of Dallas (American) and Coronation Street (British), two soap operas in a genre of social realism that explicitly aims to parallel or directly contribute to the symbolic world of the viewer. The results bear upon the discipline of social…