Approximately 500 people participated in a study that examined the relationship between generalized uses-and-gratifications statements and specific magazine reading behaviors. The subjects responded to a telephone survey that elicited information concerning demographics, media usage, and reactions to 14 uses-and-gratifications statements that had…

This analysis of current adult reading habits, library use during previous year, and related childhood experiences of both the respondents and their parents reveals the importance of social learning and parents as primary agents in the development of reading and library habits. Twenty-three references are included. (EJS)