Approximately 500 people participated in a study that examined the relationship between generalized uses-and-gratifications statements and specific magazine reading behaviors. The subjects responded to a telephone survey that elicited information concerning demographics, media usage, and reactions to 14 uses-and-gratifications statements that had…

This paper (1) presents observations about the major paradigms and assumptions that have historically shaped media research; (2) encapsulates the activities, thinking, and paradigms of the present; and (3) reports on a study in which 100 theoreticians and researchers were asked to respond to 50 hypothetical statements about media in the learning…

This study was designed to compare the attitudinal and lifestyle patterns of video game players with the amount of time they play, the number of games they play, and the types of video games they play, to determine whether their personal use of time and attitude toward leisure is different when playing video games. Subjects were 200 individuals…

A controlled experiment studying effects of adding voice-over sound to a silent electronic text service tested program acceptability and memory retention. Results indicate no significant differences in ratings for acceptability although the test for memory retention resulted in significantly higher scores for the sound group on recall and…

A large-scale pre-television benchmark survey was undertaken in five Indonesian provinces in 1976, prior to the launching of Indonesia's telecommunications satellite, to provide data for comparison with the results of a survey of the same villages to be carried out in 1982, 5 years after the introduction of television, to assess its long-term…