Reports on an experiment that examined the independent effects of television content (violence) and television formal features (action) on preschool boys' attention to programs and their postviewing social behavior. Shows rapid character action facilitated visual attention to the programs and that television action level had no systematic effects…

This study of U.S. college students' soap opera viewing habits investigated their motives; interrelationships among motives, audience viewing dispositions, and life patterns; whether viewing dispositions and life pattern variables explain viewing motives; and what multivariate structures explain relationships between viewing motives, viewing…