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| Haskins, Jack B. | 1 |
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Haskins, Jack B. – 1983
A reliable "news morbidity" scale was developed to measure the prevalence of bad and good news on radio and television; the scale was then used in a pilot study of one city's news output. The news morbidity scale is a seven-step scale ranging from "extremely bad" to "extremely good" news. A sample of 945 television…
Descriptors: Commercial Television, Comparative Analysis, Measurement Techniques, Media Research
Download full textERIC Clearinghouse on Reading and Communication Skills, Urbana, IL. – 1983
This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 27 titles deal with a variety of topics, including the following: (1) children's understanding of television advertising; (2) the occupational role portrayed of women in magazine advertisements; (3) the relationship between…
Descriptors: Annotated Bibliographies, Cable Television, Child Development, Cognitive Processes
