Analysis of the relationship between undergraduate students' television viewing and their perceptions of personal vulnerability to crime reveals strength and direction of such associations are contingent upon viewer's source of criminal victimization experience, type of prime-time television viewed, and contextual nature of perception of personal…

This study examined differential perceptions of men and women as they appear on television (symbolic reality) and in real life (social reality). The marked tendency of television viewers to regard symbolic reality as more stereotypic than social reality for most traits, roles, and occupations was especially true for heavier viewers. (Author/MBR)

This report on a study conducted in Iceland to determine the relationship between mass media--especially television--and the attitudes of preadolescents and adolescents toward foreign countries begins by reviewing the following topics: (1) the history of television from its start in 1966 to the present in Iceland; (2) the origins of Icelandic…

This study examined the association between amount of time spent watching television and perceptions of self concept among 102 Black children ranging in age from 7 to 13. A major finding was that television viewing was related positively to the self concepts of girls and unrelated to boys' self concepts. (Author/MBR)

This paper considers the style and structure of broadcast educational television programs in relation to learning outcomes, and proposes a study to identify those key factors which intervene or affect this relationship. The types of structure examined include simple or complex and self-standing or integrated programs, and types of style include…

This volume includes the tests, questionnaires, letters, manuals, findings, and analyses associated with the field evaluation of "ThinkAbout," a series of 60 15-minute programs organized in 13 clusters and designed to strengthen the reasoning skills of fifth and sixth graders, and to review and reinforce language arts, mathematics, and…

Two studies used multidimensional scaling to uncover viewers' spontaneous, largely implicit interpretations of Dallas (American) and Coronation Street (British), two soap operas in a genre of social realism that explicitly aims to parallel or directly contribute to the symbolic world of the viewer. The results bear upon the discipline of social…