To examine the congruency between voters' personal agendas and the perceived agendas of candidates, 160 college students interviewed repeatedly during the 1980 presidential campaign were asked to rate both the importance they assigned and the importance they felt each candidate assigned to eight major campaign issues. The influence of the election…

The integration of American and European mass communication research models would provide a broader sociocultural framework for formulating communication policy. Emphasizing a functional approach, the American diffusionist model assumes that society is a system of interrelated parts naturally tending toward a state of dynamic equilibrium. The…