Measured the amount of copy devoted to appearance, home, male-female relations, and self-development in "Seventeen" magazine in 1961, 1972, and 1985. Male-female relations decreased, and self-development increased in 1972, at the height of the women's movement, but by 1985 coverage had reverted to the 1961 proportions. (DM)

Approximately 500 people participated in a study that examined the relationship between generalized uses-and-gratifications statements and specific magazine reading behaviors. The subjects responded to a telephone survey that elicited information concerning demographics, media usage, and reactions to 14 uses-and-gratifications statements that had…

Centrally concerned with design, educational technology involves making the best possible decisions for action given a particular set of circumstances, with a body of knowledge or instructional theory for guidance. More work is needed to aid educational technologists in the three tasks of building instructional theory, developing techniques for…

To examine the relationship between parent and child news media use within specific age groups and to evaluate the stability of this use over time, 501 parent child pairs were interviewed by telephone in the winter and again in the fall of 1980 on their political views, social values, and media use. Findings on exposure to five types of…

This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 27 titles deal with a variety of topics, including the following: (1) children's understanding of television advertising; (2) the occupational role portrayed of women in magazine advertisements; (3) the relationship between…