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Download full textde Beer, Arnold S.; And Others – 1996
For South African media and its audiences, as well as news researchers, the democratization developments in South Africa since April 1994 also offer new opportunities in the field of news flow studies. To answer the question "How are South African mass media portraying Africa and the rest of the world in the post-apartheid era through the…
Descriptors: Audiences, Content Analysis, Foreign Countries, Mass Media Role
Perry, Stephen D. – 1996
A study used disproportionate exemplar distributions to create a spiral of silence effect for a morally loaded issue. The effect of perception of public opinion on willingness to express an opinion was also examined. Three video news stories were created that would represent either a supporting, balanced, or opposing stance on the prayer in school…
Descriptors: Higher Education, Mass Media Role, Media Research, Moral Issues
Lin, Yang – 1996
A study quantitatively reviewed empirical studies of negative political advertising using a method that combined citation analysis and content analysis. The citation analysis examined each individual cited work in 20 selected studies with respect to its citation information, and the content analysis investigated the 20 selected studies (citing…
Descriptors: Advertising, Citation Analysis, Content Analysis, Higher Education
Zuchelli, Lisa – 1993
Noting that the theory of international development is a paradigm, a model by which researchers guide their studies, this paper reviews various concepts of international development theory and proposes a research study that would examine mass media use in Georgia, one of the new republics born out of the death of the Soviet Union. The paper begins…
Descriptors: Communication Research, Developing Nations, Development Communication, Higher Education
Soukup, Paul A. – 1993
Noting that studies of media, culture, and consciousness assert wide-ranging connections among the three, this paper proposes a research program for investigating the media-consciousness-cultural link. Sections I and II provide a brief review of orality-literacy theories and communication theories. Section III proposes five areas of media…
Descriptors: Communication Research, Cultural Influences, Higher Education, Language Role
Myrick, Roger; And Others – 1992
Using a textualist approach (looking at meaning above and beyond overt message elements), a study examined televised public service announcements (PSAs) about Acquired Immune Deficiency Syndrome (AIDS) produced by the Ad Council and the United States Department of Health and Human Services. Both ads identify young people who should be concerned…
Descriptors: Acquired Immune Deficiency Syndrome, Audience Awareness, Discourse Analysis, Federal Government
Peer reviewedHeath, Linda; Gilbert, Kevin – American Behavioral Scientist, 1996
Provides an overview of the research on mass media effects on perceptions of crime danger, personal fear of crime, and reactions to crime risk. Discovers that mass media effects involve a number of variables and moderators. These include audience characteristics, degree and type of coverage, and location. (MJP)
Descriptors: Audience Response, Crime, Cultural Influences, Fear
