This study examines textual analysis methodology as applied to mass communication studies. It focuses particularly on the theoretical basis of textual analysis, the analytical process, and congruent theoretical perspectives. Although the term "textual analysis" is often used generically, this study differentiates textual analysis as…

This paper presents an in-depth look at semantics and how it has been and continues to be studied in mass communication. The paper notes that modern communication scholars have largely ignored the importance of semantics to mass media research. The paper examines the historical roots of semantics, noting that the 1930s saw the intellectual…

Two studies are reported that tested the effects of age with the predisposition to adopt videotex services. The first study, conducted in April 1982, consisted of 478 telephone interviews of Cox Cable subscribers in San Diego. The second study, conducted in summer 1982, consisted of face-to-face interviews with 107 respondents, selected through…

Histories of media research commonly assume that models of mass media effects have progressed from direct or hypodermic effect models to indirect or multi-step models. Recently, however, B. Reeves and E. Wartella have objected to this assumption. To evaluate their alternative hypotheses, 163 studies from over 88 sources, representing nearly a…

Since the classic Columbia University studies conducted in the 1940s, the role of the mass media in modern U.S. politics has been the subject of debate among political scientists. This paper contributes to that debate by examining news media coverage of American national political institutions: the presidency, Congress, and the Supreme Court. A…

Working from a knowledge gap hypothesis stating that as amounts of information in a community or society increase, segments of the population with more education and higher socioeconomic status acquire this information at a greater rate than do lower status groups, a study examined the contributions to neighborhood residents' knowledge of local…

By the time SABC TV became operational in January 1976 in South Africa, television had already been firmly established in most overseas countries. Therefore prior to the introduction of television there was the opportunity to do research work to determine the effects of television on society. Between 1974 and 1981 the Institute for Communication…

Electronic databases have become important resources for researchers in many disciplines. While there is no single database designed to cover the field of communications, there are several databases which include material that is of interest to investigators in the field. An experiment was performed to determine which databases would be most…

In 1974, David H. Weaver used path analysis with data from 137 countries during four periods between 1950 and 1966 to test relationships between government control of the press and six other societal characteristics. The present study, which extended the time period of the original analysis by adding recently available data from 1979, constructed…

As a member of the Frankfurt School of critical theory, Herbert Marcuse believed that industrial capitalism and the bureaucratization of society stripped humans of any claims to autonomy and undermined their critical expression with a functional language. However, Marcuse did no more than point an inchoate ideological finger at the production side…

Religious services and programs have been a feature of U.S. broadcasting since regularly-scheduled radio began in the 1920s. With the emergence of television, broadcast religion is more pervasive than ever before. It has also become the focus of debate over its role in United States politics. Televangelism is best regarded as a dialogue between…

Examining the factors that influence the distribution of technologies in developing countries should provide new possibilities for organizations engaged in international communication and audience research to understand, and respond, to potential audiences. Five critical elements influence the distribution of media technologies in developing…

Provides an overview of the research on mass media effects on perceptions of crime danger, personal fear of crime, and reactions to crime risk. Discovers that mass media effects involve a number of variables and moderators. These include audience characteristics, degree and type of coverage, and location. (MJP)

This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 27 titles deal with a variety of topics, including the following: (1) children's understanding of television advertising; (2) the occupational role portrayed of women in magazine advertisements; (3) the relationship between…