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Blood, R. Warwick; Galloway, John J. – 1983
To test whether the number of times viewers watch a television program correlates positively with (1) original expectancy-value measures (EV)--expectations of pleasant outcomes--or (2) changes in EV measures of gratifications, 117 Australian boys in grade 7 were interviewed and given a questionnaire on their responses to specific television…
Descriptors: Adolescents, Attitude Measures, Audience Analysis, Audiences
Download full textGreaney, Vincent; Neuman, Susan B. – 1983
To determine if purposes in reading differ with sex, grade level, and nationality, a 16-item "Functions of Reading Scale" (developed from content analysis of student essays on why they like to read) was administered to 459 Irish (Dublin, Ireland) and American (Windham, Connecticut) students in grades three, five, and eight. Data…
Descriptors: Age Differences, Communication Research, Comparative Analysis, Cross Cultural Studies
