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Pittenger, David J. – Teaching of Psychology, 1996
Briefly reviews the research literature concerning the overjustification effect. The effect describes the situation where positive reinforcement reduces one's intrinsic motivation for a behavior, thereby decreasing the probability that the behavior will be repeated. Notes the limitations of this explanation and recommends a broader representation…
Descriptors: Behavior Change, Behavior Modification, Behavior Theories, Cognitive Processes