Maintains that empirical curriculum development (evaluating a curriculum as one develops it) can be a useful tool for drug abuse prevention efforts. Presents a model of a systemic process of empirical development that considers variables such as manipulation checks, interest, belief changes and perceived helplessness. Discusses research…

Observes the preponderance of heavily marketed drug prevention programs (Project DARE, QUEST Skills for Life) over the more effective psychosocial-based programs. Reviews the literature on determinants of diffusion and recent research on strategies to increase diffusion of these programs. Considers implications for policy and future research. (MJP)

Summarizes the theoretical underpinnings, substantive contents, and limitations of comprehensive social-influences-based drug abuse prevention programming. Reveals that different types of programming work well tailored to different populations and situations. Warns against the ad hoc dissemination of lessons that may not be effective. (MJP)