A study was conducted to determine the political issues of the 1980 presidential campaigns as expressed by televised political spot advertisements during the primaries. Issue information was coded for 140 30- and 60-second political commercials. An advertisement's issue score was defined as the number of terms used that matched terms from a…

A study examined the United States television networks' news coverage of human rights in Central America during the administration of President Jimmy Carter to determine whether the President's hopes for greater media coverage of human rights issues were acknowledged by network newscasts. A content analysis of "Television News Index and…

The portrayal of reading, writing, and other selected behaviors on prime-time network television was examined in this two-part study. First, an interest inventory was administered to a sample of 301 elementary students (i.e., grades 1-5) in South Carolina, Virginia, and Pennsylvania to determine their favorite television shows, books, and school…

Identifies and analyzes messages related to food and eating behavior as presented on prime time television programing and commercials. Finds that food references occur an average of 4.8 times per 30 minutes and that over half of all food references were for low nutrient beverages and sweets, which is inconsistent with healthy dietary guidelines.…

Noting that one of the greatest criticisms of television is the lack of television criticism itself, this paper proposes a multidimensional approach to the subject, based on current forms of criticism and theory. The 10 forms of criticism or theory discussed in the paper are (1) rhetorical criticism, (2) dramatic criticism, (3) literary criticism,…

A review of federal court decisions in the area of cable television and First Amendment rights reveals an early, unified perception of cable's First Amendment status that has given way in the past decade to fragmented and often contradictory positions among lower level courts. This makes the problem before the courts today one of choosing from, or…

In order to investigate the nature of character portrayals in U.S. television commercials, a content analysis was done on a random sample of 2,604 U.S. television commercials which were videotaped in March 1981. This analysis included both demographic characteristics and more subtle aspects of gender differences, such as concerns, relationships…

A study examined the images of the 1980 presidential election primaries as expressed by televised political spot advertisements. Systematic coding of image content was completed for all 30- and 60-second commercials during the primary campaign. An advertisement's image score was defined as the number of positive evaluations of words and phrases…

An investigation of structural aspects of television messages focused on the interaction between structure and content in the creation of meaning. A preliminary study using quantitative data analyzed 137 television news stories from the commercial networks on the fighting in El Salvador to determine how structural elements were used by…

This study examined the portrayal of eight specific behaviors in prime time television in general, and on those television shows preferred by 1,042 children in preschool through grade 6 who were surveyed to determine their favorite television shows, books, and school subjects. Researchers examined prime time television programs for a period from…

A tool was devised to measure the perceived reality of television, an important variable in understanding how television influences an individual's perception of social reality. This was accomplished by using a research plan that allowed university subjects to generate the measures used for tapping the "reality" of television content.…

Dialog features--communication flow, language structures, and meaning/content--and nonverbal formal features of six children's television programs are examined to determine if there is dialog simplification, if certain dialog characteristics differentiate among shows sampled, and if there are different combinations of linguistic features and…

In Japan, the production and broadcasting of television (TV) programs for children began in 1953. After the first few years of trial and error, children's programs gradually rose in popularity with the introduction of TV animation, dramas, special-effects photography, music/variety and quiz shows, comedies, and action dramas. Since the inception…

This study of U.S. college students' soap opera viewing habits investigated their motives; interrelationships among motives, audience viewing dispositions, and life patterns; whether viewing dispositions and life pattern variables explain viewing motives; and what multivariate structures explain relationships between viewing motives, viewing…

Investigated the extent to which three personological variables (age, level of education, and attitude towards television) affect the amount learned from a documentary by adults over 50 years of age. The results indicated that education was the most reliable and important predictor of retention: as education increased, so did retention. (Author/RP)