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Dewalt, Mark W.; And Others – 1987
The portrayal of reading, writing, and other selected behaviors on prime-time network television was examined in this two-part study. First, an interest inventory was administered to a sample of 301 elementary students (i.e., grades 1-5) in South Carolina, Virginia, and Pennsylvania to determine their favorite television shows, books, and school…
Descriptors: Childhood Interests, Children, Commercial Television, Content Analysis
Watkins, Bruce – 1984
Research on children and media has generally focused on the negative impact of media on developing minds. However, a theoretical framework is proposed for thinking about the role of television for American children from a developmental perspective. Instead of focusing on television's effects, television viewing can be examined as is any other…
Descriptors: Child Development, Childhood Interests, Children, Mass Media Effects