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Calvert, Sandra L.; Huston, Aletha C. – New Directions for Child Development, 1987
Points out that the world of television activates, cultivates, and alters the gender schemata that children bring to the viewing situation. Finds that viewing can also promote creation of new schemata or modification of existing ones. (Author/RWB)
Descriptors: Behavior Patterns, Childhood Attitudes, Children, Cognitive Structures