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Download full textRarick, David L.; Lind, Rebecca Ann – 1993
Three empirical studies focused on viewer reactions to ethical issues in television news, and on actions audience members felt were appropriate to control possibly unethical behaviors in television broadcasting. The first study was a 12-minute telephone survey of 293 randomly selected adults in Minneapolis-St. Paul (Minnesota) in 1989 to determine…
Descriptors: Audience Response, Ethics, Models, News Reporting
Johnson, Edward A. – 1994
Noting that several current communication theories suggest that the media have a "persuasive" effect on American society, a study compared the effects of two media (the electronic medium of television and the spoken medium of the homily) and whether these media have different effects on their audience's perceptions of reality. A national phone…
Descriptors: Attendance Patterns, Attitude Measures, Audience Analysis, Audience Response
