A study revisited the question of the causes of interpersonal equivocation, arguing that, although the previous research of Bavelas and associates has shown conclusively that interpersonal communicators in avoidance-avoidance binds equivocate to avoid the bind's dilemma, researchers have largely ignored other conceivable antecedents of…

A study examined the longstanding theory of the Bavelas group which suggests that the only consistent cause of interpersonal equivocation is avoidance-avoidance conflict (AAC). The study also aimed to uncover a psycholinguistic profile of equivocation, especially in the form of paralinguistic cues such as disfluencies. Subjects, 18 college…

A study explored Protection Motivation Theory (PMT) in the context of news reports about a hazard. Content elements of outcome severity, vulnerability, and response efficacy were systematically varied in stories about a fabricated risk: fluorescent lighting lowering student academic performance. Research subjects were 206 students in an…

The knowledge gap hypothesis predicts that infusions of information into an environment will lead to stronger relationships between education and knowledge for higher socioeconomic (SES) segments of the population, and ultimately, a relative gap between higher and lower SES groups. The hypothesis usually focuses on mass media but is also relevant…

Political communication researchers recently have emphasized conditional relationships as crucial to specifying and understanding the effects of the mass media. In many cases, however, researchers will not predict which variables will modify the form or existence of media effects. They therefore will not include measures of the conditional…