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Download full textBushman, Brad J. – 1983
Although there are many variables that influence conformity, Bickman (1974) found that the apparel of the person making a request had a significant influence on conformity. To evaluate other factorswhicn may influence conformity (gender, age, status of the conforming subject, and altruism in conforming), 150 adult pedestrians (45% female, 71%…
Descriptors: Adults, Age Differences, Altruism, Clothing
