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Lynn, Jerry R.; Gagnard, Alice – 1983
A study was conducted to examine message evaluations of selected public service advertisements (PSAs) by a young adult population and to test whether local and nonlocal source attribution would influence those evaluations. In addition, the study investigated the extent to which audience characteristics such as fatalism (the degree to which a…
Descriptors: Advertising, College Students, Demography, Higher Education
Download full textERIC Clearinghouse on Reading and Communication Skills, Urbana, IL. – 1983
This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 11 titles deal with the following topics: (1) the Supreme Court and the limits of the First Amendment in "Zurcher v. Stanford Daily"; (2) the radical journalist, I. F. Stone; (3) group owned vs. independentl owned…
Descriptors: Advertising, Annotated Bibliographies, Court Litigation, Doctoral Dissertations
Lin, Yang – 1996
A study quantitatively reviewed empirical studies of negative political advertising using a method that combined citation analysis and content analysis. The citation analysis examined each individual cited work in 20 selected studies with respect to its citation information, and the content analysis investigated the 20 selected studies (citing…
Descriptors: Advertising, Citation Analysis, Content Analysis, Higher Education
