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Peer reviewedNetusil, Noelwah R.; Haupert, Michael – Journal of Economic Education, 1995
Describes an economics class experiment where students ranked the quality of baked pies according to limited information. The limited sets of information included brand name and packaging only, price only, advertising only, word-of-mouth, and taste test. Discusses signals of quality and consumer decisions. (MJP)
Descriptors: Advertising, Consumer Economics, Consumer Education, Decision Making
