This study explored traits that adult television audience members perceived to be linked to positive and negative portrayals of women on television, and whether respondents' gender is linked to perception differences. Contemporary criteria for evaluating positive and negative images were linked to most responses. No significant gender differences…

A study was conducted to determine the place of cable in the lives of subscribers and its perception among nonsubscribers. Subjects, 251 subscribers and 246 nonsubscribers in a northeastern city midway in the process of cable diffusion, responded to a number of questions concerning their recreational activities, sources of information about cable,…

Decribes age trends in television viewing time and visual attention of children and adults videotaped in their homes for 10-day periods. Shows that the increase in visual attention to television during the preschool years is consistent with the theory that television program comprehensibility is a major determinant of attention in young children.…

An introduction by Jon Baggaley provides background information on this international conference and its participants, and introduces 10 papers which were presented. The papers are as follows: (1) "Teaching Production Research and Design: The Interface of Theory and Practice" (James M. Linton); (2) "The Impact of Television on…

Fixed and moving-camera videotaped versions of a scene were shown to adult participants to test hypothesis that perspective changes produced by television camera movement provide viewers with information about the environment being viewed not available to viewers of fixed images. Moving-camera viewers better understood and remembered a scene's…