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| Adoption (Ideas) | 1 |
| Audience Analysis | 1 |
| Audience Response | 1 |
| Behavior Change | 1 |
| Communication Research | 1 |
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| Energy Conservation | 1 |
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| American Psychologist | 1 |
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| Dennis, Michael L. | 1 |
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Peer reviewedDennis, Michael L.; And Others – American Psychologist, 1990
Discusses the limitations of previous energy conservation programs in affecting the behavior of individual consumers. Suggests that the rational-economic model upon which they were based needs to be supplemented with alternative psychosociological models in developing future programs. (EVL)
Descriptors: Adoption (Ideas), Audience Analysis, Audience Response, Behavior Change
