The Conference on College Composition and Communication (CCCC) represents teachers and researchers of composition and communication in all possible genres, media, contexts, and exigencies; for the purpose of these guidelines, "writers" and "writing" will be all-encompassing, and the term "researcher" will refer to…

Drawing from a review of pertinent marketing literature and observations of how selected colleges undertake marketing efforts, this paper presents a five-stage typology of community colleges according to their marketing orientation. For the five stages, each representing an increasingly integrated approach to marketing, the paper analyzes how…

Emphasizes that foster parent recruiting is becoming increasingly difficult. Describes a successful alternative foster parent recruitment effort which includes the provision of fiscal incentives for foster parent recruiters. (Author/RWB)

Describes a systematic approach to recruitment of prospective adoptive families for children with developmental disabilities. The recruitment methodology, preliminary conclusions, and implications for future recruitment of families are presented. (Author/RWB)

Evaluation of college student recruitment and retention programs is complex and has limitations that must be acknowledged. It requires an ongoing commitment to evaluation and a willingness to look at such programs within the larger context of academic policies and administrative procedures. (MSE)

More than half of entering community college students lack the basic skills required to do college-level academic work. Blacks, Hispanics, and American Indians disproportionately rely on community colleges as their point of initial access to higher education, making the issue of preparation inherently tied to factors of race and ethnicity. In some…

In longitudinal studies, the same variables must be measured, in the same way, on at least two occasions. Research personnel are very important in keeping the necessary continuity of the procedures and the comparability of the measurements over time. As staff turnover can create serious problems, this paper suggests several strategies for reducing…

An adequate supply of engineers is essential to maintain a competitive position in a highly sophisticated global economy. Population dynamics and student career choice trends are discussed. Actions to alleviate the predicted shortage of bachelors and doctoral engineers in the United States are included. (KR)

Given the growing need to look across national borders in order to be prepared for global challenges confronting higher education in the coming decades, it can be expected that institutional administrators in the U.S. and other western countries will need information on the quality and efficiency of their activities, including an international…

The ideas of Williford (1987) are used to propose a four-stage model describing the evolution of marketing in many colleges and universities. It elaborates on the thinking endemic to strategic marketing management and frameworks drawn from business marketing which will likely become more prominent in higher education. (Author/GLR)

Describes how formative data on enrollment patterns and class offerings are collected and used at Oklahoma City Community College in marketing and scheduling. Evaluates the research effort in terms of its value in long-range strategic planning and managed decision making in day-to-day activities. (DMM)

Argues that community college vitality is directly proportional to the integration of the comfort and confidence levels of personnel involved in public relations, institutional research, and college leadership. Considers Miami-Dade Community College's use of data on student demographics, achievement test results, student satisfaction, and…

Four major publishers of college guidebooks respond to the concerns of colleges and universities about the guides, the information they contain, and the demand for the information. Specific issues addressed include development of a standardized survey response, data integrity and validity, specialized information needs, publisher-institution…

The college president of a Division I university must have accurate and timely information on intercollegiate athletics to be able to represent it to the institution's constituencies. Information needed includes the admissions process for recruits, classroom performance of student athletes, and personal conduct of team members and coaches.…

The integrity of research conducted in academic institutions should not be compromised in the conflict between the scientific community, public agencies, and legislators over oversight of federally funded projects. Integrity can be protected through prevention of abuse in researcher recruitment and training and through partnership between faculty…