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A Cluster Analysis of the 1985-1989 Credit Student Body: Implementing Geo-Demographic Marketing at P.G.C.C. Market Analysis MA91-4.

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Boughan, Karl – 1990

In an effort to better market the college's credit programs and services, Prince George's Community College (PGCC), Mayland, has employed its own tracking system which utilizes a socioeconomic segmentation of their serviceable target population. This approach utilizes U.S. Census data grouping neighborhoods into 24 natural socioeconomic, cultural…

Descriptors: Cluster Analysis, Community Characteristics, Community Colleges, Credit Courses