Research on college choice, like research on general college experiences, has focused mainly on the process for all students as well as on racial or ethnic minorities and economically disadvantaged students. Less is known about the potential concerns for gay, lesbian, bisexual, transgender, or queer (GLBTQ) college students. In this article, the…

This study applies an integrated model of college choice to better describe students who do and do not intend to study abroad. Although internationalization through study abroad is widely touted as a preferred means of developing globally competent college graduates, very little is known about the factors that influence students' predisposition to…

This annotated bibliography of recent articles and books on academic rankings updates an article in the Spring 1986 "RQ." Items are listed by subject and ranking in general; individual guides; subject areas including accounting, advertising, biogeography, business, communications, data communications, economics, music, publishing,…

Compares the occupational effects of initial community college and four-year college entrance using a sample drawn from the National Longitudinal Survey of Labor Market Experiences. Finds that both male and female community college entrants attain lower occupational status than four-year college entrants. Sex differences are discussed. (FMW)

Examination of popular publications that rate and rank collegiate undergraduate education reveals several methodological concerns. The challenges for consumers and researchers are to know what shortcomings exist in these ratings, what impact the shortcomings have on the rankings, and what methodological changes might improve the evaluations.…

An annotated bibliography of 56 books and articles published in 1986 and 1987 which provide information about college and university rankings is divided into six sections: (1) ranking and rating in general; (2) preparatory school guides; (3) college guides; (4) comparative articles; (5) ranking and rating by subject areas; and (6) rankings…

The ideas of Williford (1987) are used to propose a four-stage model describing the evolution of marketing in many colleges and universities. It elaborates on the thinking endemic to strategic marketing management and frameworks drawn from business marketing which will likely become more prominent in higher education. (Author/GLR)

Two representatives of popular magazines that publish controversial rankings of colleges and universities respond to criticism of the rankings. Issues addressed include the need for third-party comparisons, the importance of institutional reputation, cooperation with the higher education community, changing methodology, data integrity, reader…

Response of colleges and universities to surveys from publishers of college guides and popular newsstand magazines is discussed, and considerations in developing a standard survey response are explored. These include the advantages and limitations of standardized information formats, how much of the information reaches prospective students, how…

Four major publishers of college guidebooks respond to the concerns of colleges and universities about the guides, the information they contain, and the demand for the information. Specific issues addressed include development of a standardized survey response, data integrity and validity, specialized information needs, publisher-institution…

An overview of college guidebooks examines their origins, development, types, impact on both consumers and colleges, and current trends and future prospects. It is argued that publishers will gain credibility by standardizing data collection and reporting formats and by no longer trying to rank colleges on criteria that change annually and fail to…

It is argued that research testing the reliability and validity of college and university reputational studies should be conducted, a concern not raised by consumers and publishers. Two studies of "America's Best Colleges," published by "U.S. News and World Report," raise questions about the guide's validity and suggest that…

Concerns about published comparisons of colleges and universities are organized into a framework to guide further research. A systematic method for addressing specific issues about the guides is presented, and the environment in which the guides are used is examined. Research needed to assure that the guides make a valued contribution and are fair…

Debate grows over the validity and reliability of college and university rankings, which judge rather than describe institutions, as the public's willingness to accept them increases. While many institutional characteristics can be measured, measurement methods need improvement. One solution is to publish the peer studies that the institutions…

The limited research available and the observations and experiences of college admissions officers suggest that college guidebooks and ratings have a small to negligible impact on the college choices of most students. However, many families buy the guides, and their publication is likely to continue. It is important that institutions provide…