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Morris, Jon D. – Technological Horizons in Education, 1984
In the first study of its type, students (N=197) were exposed to a television economics lecture which included specially-made segments having greater visual impact. Results indicate a significant difference in achievement in favor of students viewing this television lecture format. Positive attitude changes were also noted. (JN)
Descriptors: Academic Achievement, Attitude Change, Concept Formation, Conventional Instruction
