This commentary affirms that the methodology proposed in a paper by Richard A. Winett and others (EC 601 539) may be useful in conducting social validity assessments and applying these assessment data to improve behavioral interventions. The study of accurate and valid assessment of consumer satisfaction is encouraged. (JDD)

This article challenges applied behavior analysts to use their knowledge of consumer behavior and effective educational strategies to provide consumers with useful information, thereby enabling them to make informed decisions. This will decrease the misconceptions that many consumers have about behavior analysis, thus improving the social validity…

This paper discusses the practice of social validity assessment in applied behavior analysis, proposes elements that should be included in state-of-the art assessment procedures, offers a taxonomy of consumers to guide the construction and circulation of assessments, and suggests strategies to improve social validity assessment. (JDD)