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Helping Newspapers Become More Responsive to Community Concerns: An In-Depth Interview Research Project with Sedgwick County Residents.
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Huxman, Susan Schultz; Iorio, Sharon Hartin – 1993
Noting that the trend in the newspaper industry from the predictive-control model to the explanative-naturalistic model mirrors a trend in the communication discipline toward qualitative research and more meaningful connections between industry and academia, a study investigated Sedgwick County, Kansas residents' concerns regarding politics and…
Descriptors: Audience Analysis, Communication Research, Community Attitudes, Higher Education