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Download full textBoughan, Karl – 1990
In an effort to better market the college's credit programs and services, Prince George's Community College (PGCC), Mayland, has employed its own tracking system which utilizes a socioeconomic segmentation of their serviceable target population. This approach utilizes U.S. Census data grouping neighborhoods into 24 natural socioeconomic, cultural…
Descriptors: Cluster Analysis, Community Characteristics, Community Colleges, Credit Courses
Boughan, Karl – 1991
In an effort to better market the college's programs and services, Prince George's Community College (PGCC), Maryland, has employed its own tracking system which utilizes a socioeconomic segmentation of their serviceable target population. This approach utilizes U.S. Census data grouping neighborhoods into natural socioeconomic, cultural, and…
Descriptors: Cluster Analysis, Community Colleges, Continuing Education, Course Selection (Students)
Boughan, Karl – 1991
Prince George's Community College (PGCC), Maryland, utilizes a geo-demographic marketing model in which neighborhoods within the college's service area are grouped into natural socioeconomic "clusters." In an effort to track the outcomes of PGCC students 4 years after entrance and to compare outcomes by the different socioeconomic…
Descriptors: Academic Achievement, Associate Degrees, Cluster Analysis, College Transfer Students
