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Download full textDesmond, Roger Jon; Bezzini, John – 1980
A study investigated how the attribution of a problem solution to an individual or group affects the consumer's perception of the solution's quality. Based on the tendency to support group decision-making (Hydra phenomenon) it was predicted that decisions attributed to groups would be perceived as higher in quality than those made by individuals,…
Descriptors: Communication Research, Communication (Thought Transfer), Credibility, Decision Making
Bezzini, John; Desmond, Roger Jon – 1982
A study was conducted to determine the place of cable in the lives of subscribers and its perception among nonsubscribers. Subjects, 251 subscribers and 246 nonsubscribers in a northeastern city midway in the process of cable diffusion, responded to a number of questions concerning their recreational activities, sources of information about cable,…
Descriptors: Adoption (Ideas), Adults, Attitudes, Audiences
