This monograph focuses upon areas of special concern to those working with honors at smaller colleges and universities: mission, recruitment, facilities, administration, budget, and curriculum. In each area, the author makes some general suggestions about overall operating principles, note specific issues that can lead to difficulties, and suggest…

Examines the process of marketing smaller colleges and identifies the possible application of marketing principles and techniques currently used by the business community which will help to improve recruiting efforts. (JAC)

Small private colleges should not succumb to the view that being as inexpensive as public colleges is the only way to compete. By doing some aggressive marketing, these institutions can enjoy a significant edge and thrive in what promises to be a difficult decade. (Author/MSE)

Examines reasons why individuals in academic institutions do not feel the same safety-related pressures as individuals in nonacademic institutions. Also lists elements that should be included in any basic safety/health program and describes the steps taken at one college to improve laboratory safety. (JN)

An outline of some of the essential differences, both in content and methods, between statistics and core mathematics is provided, along with subsequent discussion of the practical implications that these differences portend for a mathematics department at a liberal arts college. (JJK)

External assistance in the form of consultation is seen as a major ingredient in the design and conduct of institutional advancement programs at many small colleges. Suggestions to help small college institutional advancement personnel to make the best possible use of consultants are provided. (MLW)

A three-day program at the College of the Holy Cross (Massachusetts) was developed to address low retention rates for African-American students meeting the usual predictive criteria for academic success. It familiarized students with the college, allowed them to meet significant college community members, and assisted in adapting to academic…

The case of a fictitious small, private college illustrates how such colleges may require planning strategies differing from those used by other institutions. Such "enlightened brinkmanship" requires exceptional intuitive and market-oriented skills among campus leaders and faculty and a well-run organization. (MSE)

Discussion of professional status of the college librarian includes a definition of "colleges," decline of status of college library in American Library Association and Association of College and Research Libraries, crisis in higher education and implications for colleges, bias against "small" in academic librarianship,…

The experience of a small liberal arts college in repackaging and remarketing the entire institution to boost continuing education enrollment is described. The marketing team followed current theories, establishing the division as a self-generating unit with a small annual operating surplus. Proceeds are reinvested for periods of low enrollment.…

A new model for administration of institutional research in small colleges is proposed as an alternative to the traditional centralized program model. Application of the model for two years suggests that its decentralized but integrated approach responds well to the institution's internal and external research needs. (MSE)

Observing that speech communication, by whatever term it is called, is now a popular major among the traditional liberal arts, this paper proposes an essential speech communication curriculum for the small, comprehensive college. The first part of the paper presents a rationale for the curriculum by exploring how the curriculum reflects (1) its…

Since American colleges and universities will need to hire about 500,000 faculty members in the next 25 years, it is important that speech communication graduate schools and current graduate students who will be in that labor pool think about the professional needs of small schools as potential employers of speech faculty. The academic background…

A carefully orchestrated capital budget, an essential element of corporate management, is particularly important for a small college with limited resources. A simple management system can be adopted to achieve institutional goals. (MSE)

This book analyzes the latest data and economic models to explore whether an unpredictable economy, changes in student preference, tuition that outpaced inflation, and new forms of competition will plunge small colleges into chronic financial distress. It then suggests ways small colleges can position themselves to avoid economic disaster by…