Outlines an approach for teaching journalism students to write editorials by following a five-step sequence: gaining readers' attention, indicating a need for action, leading readers to agree with a proposed action, enabling readers to visualize the proposal successfully enacted, and cementing readers' favorable attitudes into fixed beliefs. (TJ)

Suggests ways student reviewers of rock music groups can write better reviews. Among the suggestions made are that reviewers occasionally discuss the audience or what makes a particular group unique, support general comment with detail, and avoid ecstatic adjectives. (TJ)

Reasons are given for media myopia about higher education, and suggestions are made for improving news media perceptions: (1) using personalities to enhance the university's image; (2) establishing a program for making faculty expertise available to the media; (3) emphasizing solutions, not problems; and (4) taking risks. (MSE)

Discusses the changes in journalism occurring during the growth of private enterprise in the United States. Focuses on newspapers in Chicago and other midwestern cities. Describes Joseph Pulitzer's "New York World" as the culmination of the urbanization of U.S. journalism, recognizing the development of public interdependence in a…

Major elements of a public relations program for enlisting community support for the school are discussed. Administrators are advised to develop a nose for news, improve their journalistic writing, and get to know the local press. (MJL)

Teaching strategies to involve students in discovering practical applications of the First Amendment are described. Activities include opinion surveys, court simulation, and role playing. (KC)

Advice on creating and maintaining effective editorial pages in school newspapers includes maintaining a cordial relationship with the school administration and adding regular features to the editorial page. (RL)

In this unit of study high school students read and discuss U.S. newspaper articles reporting the trial and execution of the French king Louis XVI. Students look for key words and phrases that might indicate a subtle favorable or unfavorable opinion. (RM)

Describes how to set up a school public relations committee, consisting of parents, staff, and students, to promulgate a positive school image. Dealing with the press to counteract media stereotypes of education is emphasized. (SJL)

Discusses the historical development of the media. Describes the U.S. media as beginning with colonial newspapers and development of the concept of a public sphere. Suggests that the rise of a market economy and the Industrial Revolution transformed the press from partisans to professionals concerned with presenting all sides of issues. (DK)

A strike by teachers in the David Douglas School District of suburban Portland, Oregon, in 1978 lasted only a week and was unsuccessful in obtaining contract concessions. This document describes how the district's administration, board, building principals, and public relations specialist cooperated as a team to limit the strike's effects. Key…

School board members can be more effective by following four rules: count their votes, comply with open meeting laws, live with press scrutiny, and learn the art of political decision making. (MD)

Pennsylvania sought statewide media support for higher education by working on a project to encourage editorials against President Reagan's proposed budget cuts in student aid. Guidelines for visiting newspaper editors are provided. (MLW)

The First Amendment protects editors of school newspapers. Accordingly, school policy should offer students due process rights, and the newspaper adviser, who is instrumental in controlling the content of student publications, should be chosen with care. (TE)

The author suggests contemporary Iran as an excellent subject for a case study in secondary social studies. He considers some of the issues which students might analyze: journalistic bias toward Iran, pluralism in Iranian society and Islam, sociopolitical factors which affect modernizing nations, and the causes of revolution. (SJL)