The activities of the photography staff at three metropolitan newspapers were observed to identify those routines used in making photographic assignments, carrying them out, and selecting the best photographs for publication. Among the observations were the following: (1) assignments could originate from any "desk" or editorial…

The potential benefits of satellite communications development have been recognized since the notion of a geostationary "space platform" was proposed by Arthur C. Clarke in 1945. Although there have been examples of developmental applications of satellite technology, the promise has been slow in being fulfilled. The history of the…

Discussion of attitude change through mediated instruction and how attitudes are related to learning is followed by guidelines for the use of six categories of persuasion techniques by instructional designers. Summaries of research findings on the effectiveness of each technique in mediated instruction are included. (MBR)

Suggests that academic research in journalism needs to deal with more relevant problems and issues faced by the newspaper industry to better prepare students for the profession and to bring needed credibility and respect to journalism schools. (HTH)

Discusses study to determine readability levels of materials for the social studies classroom which examine contemporary problems. The Dale-Chall and the Fry readability formulae were used. Reading levels of newspapers, government publications, magazines, and publications of special interest groups are provided in chart form. (KC)

Examines forms of media in today's electronic environment including television, microcomputers, video games, and music television, and considers these media forms and their effects on cognitive processing. Implications for teachers and instructional designers in achieving curricular balance between print and electronic media are discussed. (MBR)

Guidelines for selecting and using pictures to guide instructional decisions and behaviors are based on three areas of research: role of pictures and how they improve learning, how context or environment in which pictures operate can influence usefulness, and how physical and perceptual characteristics of pictures affect their function. (MBR)

Presents a sampling of ERIC documents on mass media, grouped under the following headings: (1) Theory and Research; (2) Instruction, K-12; (3) Instruction, PostSecondary; and (4) Newer Horizons. (PD)

Students need to be taught how to use the media effectively if they are to operate intelligently in a society that is highly media oriented. In order to deal with media, students must understand why media operate as they do and what the attendant consequences are. (BRR)

Media specialists concerned about students' academic achievement can work with teachers to extend the scope of classroom activities through instructional development, and institute professional improvement programs when training and knowledge are lacking. Studies show significant gains in achievement test scores are attributable to presence and…

Reviews the advances in instructional technology during the past 60 years. Cautions that instructional materials are only as good as the minds that produce them. We must insist on computer materials that fulfill the potential of the medium. (MD)

Outlines the six steps in a simple opinion survey technique for gathering information about those students who usually purchase the school yearbook. (RL)

Future methods of communicating with alumni are summarized including the use of computers, video discs, cassettes, cable television, holography, and satellites. (JMF)

Discusses lack of integration between communication and educational technology research, and argues that theory and research must be reciprocal, that media research efforts will continue to produce limited observations without acknowledgement of commonality with communication, and that findings of previous media research need to be integrated…

In three college level psychology courses the author has used a "media project" technique to relate course content to popular media. Students search popular media for items applicable to the course and then rate them for relevance, centrality, and degree of misrepresentation. (AV)