Acknowledging that consumers need to look for certain information on store coupons, this lesson plan uses the overhead projector for teaching elementary school students how to systematically read and use coupons. The lesson emphasizes informed consumerism and provides a practical opportunity for students to apply the skills of vocabulary…

Demonstrates the application of spreadsheet analysis in solving equations beyond quadratics. Considers the costs of interest, gasoline, and maintenance in deciding how long it pays to keep a car. (MKR)

Importance-performance analysis, a marketing research technique using analysis of consumer attitudes toward salient product or service attributes, is found useful for colleges and universities in developing marketing strategies, particularly when competition is considered as an important dimension. Data are drawn from a survey of 252 students at 1…

Discussion of the trend of increasing journal prices includes an examination of possible reasons for such price increases and methods by which libraries may alleviate this trend through consumer awareness and competitive market techniques. (CLB)

This article and chart compare 12 computers starting at $200 to $1500. The addresses of the 11 manufacturers are provided along with basic information on each machine. (MP)

Applying a consumer satisfaction model to higher education program administration provides the manager with a systemic view of satisfaction, related variables, and postpurchase (alumni) actions. By manipulating the variables leading to consumer satisfaction, the institution can satisfy its consumers and increase the likelihood the consumer will…

This essay examines the characteristics of recreation in consumer and conserver societies; some possible futures for recreation are suggested. (Author/MDR)

A learning experience is described for upper elementary or junior high students involving the manufacture, transportation, and marketing of a product for consumers. Steps are given and roles are assigned for students to convert raw material (paper) to a finished product (paper airplanes) and to sell it. (AV)

A model of student enrollment behavior based on the concept of consumer choice is proposed as an alternative to traditional models of college choice. (MSE)

This lesson plan helps students understand the role consumer demand plays in the market system, i.e., how interactions in the marketplace help determine pricing. Students will participate in an activity that demonstrates the concepts of demand, demand schedule, demand curve, and the law of demand. The lesson plan provides student objectives;…

Describes a simulation game developed to introduce elementary school students to basic economic concepts, including scarcity, availability, resource utilization, trade-offs, and demand and barter. The simulation, based on a shortage of chocolate milk in the elementary school lunch room, stressed problem solving skills. (DB)

Presented is a chart which helps to explain inflation to intermediate grade students. It dramatizes the cumulative effect of inflation over six years, and helps to introduce the topic of self-sufficiency, which can help alleviate the problem of inflation. (KC)

Reviews four broad clusters of concepts which are of fundamental importance for consumer economic understanding in the secondary school and gives suggestions that can be used to build a consumer economics program in the secondary school. (LRA)

Describes a six-week economics project for high school students. Suggests teaching consumer economics by having students pretend they are broke and out on their own. Discusses activities, materials, and student essays demonstrating the use and understanding of basic consumer terminology, credit, insurance, budgeting, and housing. (DK)

It is argued that colleges and universities need to understand the importance of customer service in student retention, particularly in a competitive marketplace. Customer service concepts that work in the private sector are seen as useful in higher education, and a model is proposed. (MSE)