It is essential for a school public relations professional to be familiar with disability competency as it relates to counseling programs within the schools and community. This article is an introduction to disability competency in such settings. The initial discussion highlights a historical perspective of the treatment of persons with…

This article provides a community relations professional the rationale and background regarding the use of Universal Instructional Design in classrooms. It also provides community relations specialists with a communication plan for educating the public on Universal Instructional Design via a teaching and modeling approach. Results of a recent…

The second of six volumes in the "Elementary Principal Series," this booklet presents a framework to help beginning principals learn about their schools and the communities they serve. Principals should begin by reviewing key school documents, meeting with office staff, touring the physical plant, and getting to know the teaching staff…

A superintendent evaluation should focus on four elements: curriculum improvement, educational management, community relations, and fiscal affairs. (JM)

Through the use of newspapers in a micro-society classroom, students begin to understand: (1) the forces which shape communities; (2) the contributions of newspapers in recording community experiences; and (3) the role students can play in shaping their communities. Activities for each section of the newspaper are suggested. (CS)

General guidelines to develop community support of children's programs are presented within a conceptual framework. General design features include planning, development, and implementation. Specific tasks are identified and a planning guide is provided. (Author/DB)

Expresses concern that community and bonding be nurtured in children. Considers ways to bring the community into theatre and also teach children the concept of community. (PD)

Three projects developed by Salem (Oregon) schools are outlined. One links schools to businesses or community organizations to share resources. Another encourages community members to visit the schools and attend functions. The third is a citizen's task force to help achieve excellence in the schools. (MD)

Describes a classroom game designed to help junior high students understand the historic and social relationships associated with clan names in the Manding-speaking areas of West Africa. (CK)

A former superintendent and principal believes community relations is an extremely important responsibility of today's school administrators. A model is presented for a good community relations program. (Author/MLF)

A veteran school leader advises aspiring superintendents to focus their job search according to desired geographical area, type of community, and salary range and to prepare thoroughly for interviews. On-the-job success strategies include watching professional image, finding out about predecessors, communicating educational goals, honing public…

A guide to using public relations techniques to promote both everyday services and special events at libraries, this handbook describes and suggests ways to use library displays; in-house printing; the local media, e.g., radio spots and cable television; library programs; marketing and promotion; and fundraising, including the formation of a…

This manual provides guidelines for the planning and development of shelter care projects as alternatives for juveniles facing pretrial detention, and suggestions for improving the quality of services in existing shelters. A six-phase planning process for establishing a shelter care service is outlined, with planning activities and narrative…

With the growing recognition that public perception of education is an essential component of soliciting support, this guide is intended to help public-school principals refine their approaches to communication, marketing, public affairs, and public relations. It instructs principals on looking at public engagement, on building public support, on…

A university's commitment to community service is vital to establishing productive working relationships with important community offices and committees. Several public relations officers were asked to describe the different ways they cultivate understanding. Experiences of Syracuse University and the University of Scranton are described. (MLW)